RankBrain Algorithm
CHAPTER #1
RankBrain Algorithm really have a great impact on your search ranking’s?
RankBrain is a machine learning algorithm that help Google process to be fast and quick while understanding the search queries.
Want to Optimize your average session and bounce rate using RankBrain algorithm?
Take a Start!
What’s different in RankBrain?
RankBrain increase or decrease the importance of content, domain authority, backlinks etc depending on the keyword.
Want to know the best part?
RankBrain has two important jobs
1. Understanding the search queries.
2. User satisfaction through those search queries and results.
See an overview of what RankBrain is, let’s dive deeper into how RankBrain works.
How RankBrain provides you an actuall results depending on your search keywords or phrases
Google do searches through scanning the pages that contain the specific keywords that someone searched for.
Suppose you have searched for best rss plugins so Google look into pages that consist the terms “best”, “rss” and “plugins”.
But RankBrain is totally different it brings result based on 100% accuracy.
That’s pretty cool that it brings result based on accuracy and also the updated list based on 2018 results.
Do RankBrain really measure User Satisfaction?
RankBrain tweaks the algorithm itself understanding the new keywords.
But the best part is How it can be so sure that the results provided actually accurate?
What’s the real story?
RankBrain UX signals Working Structure
RankBrain give boost to those particular pages that people mostly like to visit based on the accurate information and if people not like that particular page than it drop that page rankings and next time see the performance based on the similar search for that keyword when someone search.
What RankBrain actually observes?
• Organic Click-Through rate
• Dwell Time
• Bounce Rate
• Pogo-Sticking
These all are related to UX signals.
Once you searched for the term like “improve site speed” and you see the first results but you don’t find the accurate information there and you go back. Then you click 2 result and again go back just because of not having valuable information there then you go for the 3 result and you like it as it consist of some great tips to improve the speed of the site that you exactly looking for . This is known as Pogo-sticking that RankBrain pays lot of attention.
If Google sees that lot of people do pogo-sticking on a specific results then it’s a danger alarm for that page to go down in rankings and If Google sees that a specific results stopped pogo-sticking then it will give that page a high ranking in search results..
CHAPTER #2
Optimize Title and Description for High CTR
As we already seen that CTR is a key point that needs to be focused.
The point is How you going to convince audience to click on your results. Let’s have a look at this:
1. Try to make your title with emotions that what actually works now. Instead of going for a generic Title go for a catchy Title with emotions.
“17 SEO Tips that should matter a lot in 2018”
2. Next try to add brackets and parentheses at the end of your Titles.
Title with a brackets or parentheses works awesome and achieve a high CTR then generic Titles.
Some of the examples I can show you regarding this brackets and parentheses
17 SEO Tips that should matter a lot in 2018 [Infographic]
11 SEO Actionable Tricks that really works in 2018 (Case Study)
3. Use numbers not only in your content but also in the Title to make it more catchy.
“How to achieve a 60% increase in organic traffic through this 11 SEO tips in 2018”
4. Use Power words in your Title. Power words help you to get more clicks. I can show you some of the example of Power words.
• Effective
• Insane
• Hacks
• Proven
• Powerful
• Study
5. Optimize your descriptions tags as well to boost your CTR. Try to use emotion s to convey your message then convince audience to click on your results and after that go through some ads relevant to your topic and add those keywords that appearing again and again in different ads. Then finally include your targeted keyword and then see a quick boost in CTR.
CHAPTER #3
Optimize Your Website Bounce rate and Dwell time
Are you frustrated having high bounce rate?
Don’t Worry!! These effective techniques definitely going to decrease your bounce rate.
How you going to optimize your website bounce rate and dwell time?
You have to make sure that your result makes other people happy when they visited your page they get some fruitful knowledge there that benefit them in terms of what they searching for.
Do you really think that Google uses Dwell time?
Yes. Ofcourse!
Dwell time is a time that user spends on your page after clicking on search results. The longer people spend on your page the more it will be in rankings and up rank in search results.
That’s not all! Here is a twisting part that you really don’t know 😮
If the user bounce from your site after 2 seconds then this will be a Bad news for you and the ranking of that page drop down based on this signal.
A quick action to boost dwell time and decrease bounce rate.
You: Excited to know 🙂
Me: Desperate to tell
Make your content above fold
When someone searches for anything they want their question to be answered first and that’s a tricky part that most of the people forgot to do. Try to make your content read first and avoid fold.
Users hate to see a fold and even they don’t give a second to scroll down reading your content.
Bonus Tip: Include Bucket Brigades in content to improve the dwell time and decrease bounce rate that make users to spend more time on your page. Want to know what is bucket brigades?
• Here’s a deal
• This is unbelievable
• The best part?
• Why does this matter
Short Introductions are good to make audience read your content more
Include a short intros in your post to engaed audience towards you content. This is time where user decide whether to stay or go.
In-depth Content let you move towards Success
Make an in-depth content atleast of 2000 words. Using 2000 words doesn’t mean that you just increase the length of the content using unnecessary or irrelevant information. Try to stick to your topic and provide a brief guide mentioning all the necessary things related to that topic.
For example: I have search to improve my site bounce rate so Here’s a guide you can write on including questions that users ask, tips to decrease bounce rate, necessary action that should be performed to decrease the bounce rate and a lot more. In this way you can create a huge guide that provides a user to stay there and read more your content.
As we already aware of Pogo-sticking that If a user not find the actual information then it definitely bounce back and this will be an alarming sign for your to drop in rankings for that page.
Break your content into sub-headers as reading a long content might be frustrated for some people and a kind of way that get them bored.
Including sub-heading that attract people despite of using boring sub-headings.
For example: “On-page optimization”
Sub-heading with emotions like: “What’s new strategy says about On-Page optimization in 2018 “
